Maseratimulti-channel digital project

THE BRIEF

To create an elegant, pared down, innovative site that was fully accessible from smartphones, tablets and all last-generation devices thanks to a responsive design approach.

A unique digital experience to draw visitors into every aspect of the world of Maserati. The site is divided into 6 thematic areas, all accessible from any device.

ELEGANCE

A unique and elegant navigation experience, in pure Maserati style, thanks to the site's customised homepage.

HISTORY

In the “Maserati” section we told the history of the brand using a timeline to describe the places, people and above all the evolution of the vehicles, over a century full of events to learn more about.

configure

The new car configurator offers an intuitive and elegant experience; users can customise their own Maserati model, choosing from a range of options in the online configurator.

MAGAZINE VIEW

By choosing the innovative “magazine” style graphic interface, users can tailor the contents according to their own interests and needs.