Kijiji, part of the e-Bay group, asked our agency to help them advertise their classified services to a wide audience, differentiating strongly. The agency decided to use a memorable medium: musical.
Two 30” commercials, broadcast on public (Rai) and private TV channels, show different situations highlighting how easy it is to buy and sell various items. The idea of simplicity is underlined by the popular 1981 song “Sarà perché ti amo”. This is one of Ricchi e Poveri’s best-know tunes and has become part of Italy’s pop culture, way beyond individual musical tastes.
The production was high-level, shot at different indoor and outdoor locations and featuring a large group of professional musical theatre dancers.