Students at Istituto Marangoni don’t experience fashion: they create it. They are the opposite of a fashion victim: they are warriors ready for battle and talent is their weapon.
To celebrate 80 years of success of one of the most prestigious fashion schools globally – with branches in Milan, Florence, Paris, London, Shanghai and Shenzehn – Istituto Marangoni launched a contest for talented young people all over the world, offering 80 scholarships. A new logo was created, as well as a new claim, inspired by the historic brand.
In line with the new concept, the agency has produced new corporate materials, such as the prospectus giving an overview of courses – the prospectus was styled as a “magazine”, with in-depth articles on school locations and alumni case histories.
The photo shoot was carried out in Milan. The pictures were taken by Aldo Fallai, a photographer who has been working for Giorgio Armani for more than 20 years.