adidasvoices of rugby

THE BRIEF

To create a multi-channel project with a high emotional impact to involve and lend a voice to fans of the Italian national rugby team, which ADIDAS sponsors.

The "Voices of rugby" project was designed to create a musical mantra for Italian rugby, by getting all the team's fans involved.

concept

Users were given a special webpage, Facebook app and mobile app (both iPhone and Android) for leaving their own "voice" contribution.

MAKE YOUR VOICE HEARD

We created some videos (by B-Cube) to drum up online engagement and invite users to connect using the Facebook app, website and mobile app.

VIRTUAL STADIUM

Through the site and Facebook app, users contributed to creating a virtual stadium, where they could listen to audio tracks uploaded using the mobile app in real time.

MOBILE APP

The app developed for iOS and Android allowed users to get the same experience as the mini-site and Facebook app.