To create a multi-channel project with a high emotional impact to involve and lend a voice to fans of the Italian national rugby team, which ADIDAS sponsors.
The "Voices of rugby" project was designed to create a musical mantra for Italian rugby, by getting all the team's fans involved.
MAKE YOUR VOICE HEARD
We created some videos (by B-Cube) to drum up online engagement and invite users to connect using the Facebook app, website and mobile app.
The app developed for iOS and Android allowed users to get the same experience as the mini-site and Facebook app.